Why is United Spirits falling/rising?

As of 08-Sep, United Spirits Ltd is currently priced at 1,295.90, reflecting a decrease of 16.1 points or 1.23%. The stock has been underperforming recently, as evidenced by its performance today, where it has fallen for three consecutive days, resulting in a total decline of 3.55%. Additionally, it is trading lower than its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. The stock is also close to its 52-week low, being only 1.96% away from that threshold. Despite having a high return on equity (ROE) of 17.23% and a low debt-to-equity ratio of 0.06, the stock's valuation appears expensive relative to its peers, contributing to investor caution. Furthermore, the company has experienced a significant drop in delivery volume, which has decreased by 60.81% against the 5-day average, indicating falling investor participation.
In the broader market context, United Spirits has underperformed the Sensex, with a 1-week return of -2.34% compared to the benchmark's gain of 0.53%. Over the year, the stock has declined by 11.49%, while the Sensex has only slightly decreased by 0.49%. This disparity highlights the stock's struggles relative to the overall market. Although the company has shown healthy long-term growth with an annual operating profit increase of 22.16%, the flat results reported in June and the high PEG ratio of 5.5 suggest that the stock may be overvalued, further pressuring its price amidst a challenging market environment.