Why is United Spirits falling/rising?

As of 09-Sep, United Spirits Ltd is experiencing a price increase, currently at 1,307.15, reflecting a rise of 11.25 or 0.87%. Despite this uptick, the stock has shown a negative return of -1.98% over the past week and a significant decline of -19.58% year-to-date. The stock is currently trading 2.8% above its 52-week low and has recently reversed a three-day trend of consecutive declines. However, it is trading below its moving averages across various time frames, indicating a potential struggle in maintaining upward momentum. The company benefits from high management efficiency, a low debt-to-equity ratio, and strong institutional holdings, yet it faces challenges due to its expensive valuation and underperformance relative to the market over the past year.
In the broader market context, the Sensex has gained 1.18% in the past week, contrasting with United Spirits' decline, which highlights the stock's underperformance. While the stock has outperformed its sector by 0.57% today, the overall trend suggests a lack of investor confidence, as evidenced by a decrease in delivery volume by 11.1% against the five-day average. The stock's high price-to-book value and elevated PEG ratio indicate it may be overvalued compared to its peers, contributing to its struggles in attracting new investment. Overall, while there is a slight positive movement today, the stock's longer-term performance and valuation concerns continue to weigh heavily on its prospects.