Why is United Spirits falling/rising?

As of 17-Sep, United Spirits Ltd's stock price is currently at 1,338.00, reflecting an increase of 8.0 (0.6%). The stock has been gaining for the last three days, with a total return of 2.29% during this period. It is performing inline with its sector and has higher performance compared to its 5-day, 20-day, and 50-day moving averages, although it remains below the 100-day and 200-day moving averages. The company benefits from a high management efficiency indicated by a return on equity (ROE) of 17.23%, a low debt-to-equity ratio of 0.06, and strong institutional holdings at 29.45%. However, it faces challenges with a very expensive valuation and has underperformed the market over the past year, generating a return of -13.71%.
In the broader market context, United Spirits has outperformed the benchmark Sensex in the short term, with a 1-week return of +2.43% compared to the Sensex's +1.56%. Despite this positive short-term performance, the stock has significantly underperformed over the longer term, with a year-to-date return of -17.68% against the Sensex's +5.83%. This contrast highlights the stock's volatility and the impact of its recent gains against a backdrop of overall poor performance in the past year. The company's substantial market capitalization and sales position it as a key player in the sector, but its high valuation and recent flat results may continue to weigh on investor sentiment.