Why is United Spirits falling/rising?

As of 24-Sep, United Spirits Ltd is experiencing a price increase, currently at 1,350.45, reflecting a change of 9.0 or 0.67% upward. The stock has outperformed its sector by 0.97% today and has shown a consecutive gain over the last three days, with a total return of 1.68% during this period. However, it is important to note that the stock's delivery volume has decreased significantly by 52.37% compared to the 5-day average, indicating a decline in investor participation. Despite this, the company boasts a high management efficiency with a return on equity (ROE) of 17.23% and a low debt-to-equity ratio of 0.06, which are positive indicators for its financial health. Nevertheless, the stock is trading at a premium valuation compared to its peers, which may raise concerns among investors.
In the broader market context, United Spirits has shown a short-term return of +0.93% over the past week, contrasting with the Sensex, which has declined by 1.18% during the same period. However, the stock has underperformed over the longer term, with a year-to-date decline of 16.92% compared to the Sensex's gain of 4.58%. This underperformance is notable, especially as the stock has generated a return of -17.50% over the past year, significantly worse than the market's overall decline of -3.77%. Despite these challenges, the company's strong institutional holdings at 29.45% may provide some stability, as these investors typically have better resources to analyze the company's fundamentals.