Why is Universus Photo falling/rising?

As of 25-Jul, Universus Photo Imagings Ltd is experiencing a decline in its stock price, currently at Rs 271.45, which reflects a decrease of Rs 1.4 or 0.51%. The stock has been on a downward trend, having fallen for the last two days with a total drop of 1.65%. Today, it opened with a loss of 2.51% and reached an intraday low of Rs 262.4, marking a decrease of 3.83%. Over the past week, the stock has underperformed with a return of -3.36%, while it has shown a more positive performance over the last month with a gain of 13.06%. However, the company is facing significant challenges, including operating losses and a weak long-term fundamental strength, as indicated by a negative EBITDA and a substantial decline in net sales and profits in recent quarters.
In the broader market context, the stock's recent performance contrasts with the benchmark, as it has outperformed the sector by 0.43% today despite its overall decline. The Sensex has only dropped 0.36% over the past week, highlighting the stock's relative weakness. Additionally, the stock has consistently underperformed against the benchmark over the last three years, with a one-year return of -25.63% compared to the Sensex's positive return of 1.78%. The falling investor participation, as evidenced by a 21.76% drop in delivery volume, further exacerbates the stock's challenges, indicating a lack of confidence among investors in the company's future prospects.