Why is Universus Photo falling/rising?

As of 04-Aug, Universus Photo Imagings Ltd is experiencing a price increase, currently at Rs 266.80, reflecting a rise of 5.35 or 2.05%. Today's performance indicates that the stock has outperformed its sector by 1.29% and has shown a trend reversal after two consecutive days of decline. However, the stock's recent performance over the past week has been negative, with a decline of 1.71%, and it has significantly underperformed over the last month with a drop of 16.61%. The company is facing challenges, including operating losses and a weak long-term fundamental strength, as evidenced by a negative EBITDA and a significant fall in net sales and profit before tax compared to previous quarters.
In the broader market context, while the stock has shown a year-to-date return of 24.56%, it has consistently underperformed against the benchmark, with a one-year return of -28.62% compared to a slight gain of 0.05% for the Sensex. This underperformance is further highlighted by the stock's negative returns over the past three years, indicating a consistent struggle to keep pace with market trends. The recent increase in stock price may be attributed to a temporary rebound after a period of decline, but the overall outlook remains cautious due to the company's financial difficulties and declining investor participation.