Why is Universus Photo falling/rising?

As of 13-Nov, Universus Photo Imagings Ltd is experiencing a decline in its stock price, currently at Rs 241.25, which reflects a decrease of Rs 19.8 or 7.58%. The stock has underperformed its sector by 6.54% today and has been on a consecutive downward trend for the last two days, resulting in a total drop of 10.45% during this period. Additionally, the stock has touched an intraday low of Rs 235, indicating significant selling pressure. Over the past week, the stock has seen a return of -12.37%, and over the last month, it has declined by 19.00%. While the stock is currently trading above its 200-day moving average, it is below its shorter-term moving averages, suggesting a bearish trend. There is a notable increase in investor participation, with delivery volume rising by 45.8% against the 5-day average, which may indicate some interest despite the overall negative performance.
In the broader market context, the Sensex has shown a positive return of 1.40% over the past week and 2.61% over the past month, contrasting sharply with Universus Photo's declines. This disparity highlights the stock's underperformance relative to the benchmark, particularly in the short term. Over the past year, Universus Photo has fallen by 36.43%, while the Sensex has gained 8.74%, further emphasizing the stock's struggles in comparison to the overall market. The liquidity of the stock remains adequate for trading, but the recent price movements suggest that investor sentiment is currently negative, contributing to the stock's downward trajectory.