Why is UPL PP falling/rising?

As of 17-Jul, UPL Ltd Partly Paidup is experiencing a price increase, currently at Rs. 476.00, which reflects a rise of Rs. 20.85 or 4.58%. The stock has recently hit a new 52-week and all-time high of Rs. 479.9 today, demonstrating strong upward momentum. Over the past week, the stock has gained 7.94%, and in the last month, it has risen by 10.13%. Additionally, the stock has been on a consecutive gain streak for the last four days, accumulating a total return of 9.64% during this period. The stock is also trading above its moving averages across various time frames, indicating a bullish trend. Furthermore, there has been a significant increase in investor participation, with delivery volume rising by 70.29% compared to the five-day average, suggesting strong demand.
In the broader market context, UPL Ltd Partly Paidup has outperformed the Sensex, which has seen a decline of 1.12% over the past week while UPL has gained. Year-to-date, UPL has achieved an impressive return of 111.70%, significantly surpassing the Sensex's 5.27% increase. This strong performance highlights the stock's resilience and attractiveness to investors, particularly in contrast to the benchmark's relatively flat performance. Overall, the combination of positive stock-specific factors and the stock's ability to outperform the broader market contributes to its rising price.