Why is Usha Financial falling/rising?

As of 11-Jul, Usha Financial Services Ltd is experiencing a price increase, currently at 90.05, which reflects a rise of 4.25 or 4.95%. The stock has shown strong performance recently, with a 1-week return of +13.27% and a 1-month return of +19.75%. Today's price summary indicates that the stock has outperformed its sector by 5.87%, and there has been a significant increase in investor participation, with delivery volume rising by 297.96% compared to the 5-day average. Additionally, the stock is trading above its 5-day, 20-day, 50-day, and 100-day moving averages, although it remains below the 200-day moving average. There is no information available regarding positive or negative factors that could influence the stock's movement.
Broader Market Context: In comparison to the benchmark, the Sensex has seen a decline of 1.22% over the past week, while Usha Financial's strong performance stands out. This contrast indicates that the stock is gaining traction despite broader market challenges, as evidenced by its significant short-term returns. Year-to-date, however, the stock is down 24.96%, while the Sensex has increased by 6.37%, suggesting that while the recent gains are notable, the stock has struggled over a longer timeframe.