Why is Ushanti Colour falling/rising?

As of 03-Sep, Ushanti Colour Chem Ltd's stock price is currently at Rs. 45.15, reflecting a decline of Rs. 4.85 or 9.7%. The stock has hit a new 52-week low of Rs. 45.05 today and has underperformed its sector by 11.06%. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. The stock has also seen a significant drop in investor participation, with delivery volume falling by 28.57% compared to the 5-day average. Over the past year, the stock has decreased by 23.99%, while it has experienced a year-to-date decline of 27.00%.
In the broader market context, the Sensex has shown a slight increase of 0.01% over the past week, contrasting with Ushanti Colour's decline of 9.70% during the same period. This underperformance highlights the stock's weakness relative to the benchmark. While the Sensex has gained 4.53% year-to-date, Ushanti Colour's substantial losses indicate a lack of investor confidence and market support. Overall, the combination of poor performance metrics, declining investor interest, and unfavorable comparisons to the benchmark suggests that Ushanti Colour Chem Ltd is facing significant challenges in the current market environment.