Why is Ushanti Colour falling/rising?

As of 04-September, Ushanti Colour Chem Ltd is experiencing a decline in its stock price, currently at Rs. 42.75, which reflects a decrease of Rs. 2.4 or 5.32%. The stock has hit a new 52-week low of Rs. 42.2 today and is underperforming its sector by 4.43%. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Over the past week, the stock has seen a significant decline of 14.50%, and year-to-date, it has dropped by 30.88%. While there has been a notable increase in investor participation, with delivery volume rising by 185.71% against the 5-day average, the overall performance remains weak, and there are no positive factors available to counterbalance the negative trends.
In the broader market context, the Sensex has shown a positive return of 0.95% over the past week, contrasting sharply with Ushanti Colour's significant decline. This underperformance relative to the benchmark indicates that the stock is not only struggling in isolation but is also lagging behind the overall market trend. The stock's year-to-date performance of -30.88% further emphasizes its challenges, especially when compared to the Sensex's gain of 4.61% in the same period. The liquidity of the stock appears adequate for trading, but the persistent downward movement suggests that investor sentiment remains negative, contributing to the stock's current decline.