Why is Ushanti Colour falling/rising?

As of 05-Sep, Ushanti Colour Chem Ltd's stock price is currently at Rs. 40.10, reflecting a decline of Rs. 2.65 or 6.2%. The stock has recently hit a new 52-week low of Rs. 38.6 and is underperforming its sector by 5.56%. Over the past week, the stock has experienced a significant drop of 19.80%, and year-to-date, it has fallen by 35.17%. Additionally, Ushanti Colour is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. While there has been a notable increase in investor participation, with delivery volume rising by 650% against the 5-day average, the overall performance remains weak, as there are no positive factors provided to counterbalance the negative trends.
Broader Market Context: In comparison to the benchmark Sensex, which has gained 1.29% over the past week, Ushanti Colour's performance is significantly lagging. The stock's year-to-date decline of 35.17% starkly contrasts with the Sensex's increase of 4.64%, highlighting a substantial underperformance in the broader market context. This divergence suggests that while the overall market may be experiencing growth, Ushanti Colour Chem Ltd is facing challenges that are leading to its price decline.