Why is Ushanti Colour falling/rising?

As of 08-Sep, Ushanti Colour Chem Ltd is experiencing a decline in its stock price, currently at Rs. 38.70, which represents a decrease of Rs. 1.4 or 3.49%. The stock has hit a new 52-week low today and is underperforming its sector by 4%. Additionally, it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has seen a significant drop of 22.60%, and year-to-date, it has fallen by 37.43%. Despite a rise in delivery volume by 52.17% against the 5-day average, there are no positive factors noted that could counterbalance the negative performance.
Broader Market Context: In comparison to the benchmark Sensex, which has gained 0.60% over the past week, Ushanti Colour's performance is notably poor. The stock's year-to-date decline of 37.43% starkly contrasts with the Sensex's increase of 4.77%, highlighting a significant underperformance. This broader market context suggests that while the overall market may be experiencing gains, Ushanti Colour Chem Ltd is struggling to attract investor confidence, contributing to its falling stock price.