Why is Ushanti Colour falling/rising?

As of 09-Sep, Ushanti Colour Chem Ltd is experiencing a decline in its stock price, currently at 38.00, which reflects a decrease of 0.7 or 1.81%. The stock has underperformed its sector by 1.75% today and is trading below all its moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. Over the past week, the stock has seen a significant drop of 24.00%, and its year-to-date performance shows a decline of 38.56%. Despite a rise in delivery volume by 124.14% against the 5-day average, the overall performance indicates a negative trend, with no positive factors available to counterbalance the stock's recent movements.
Broader Market Context: In comparison to the benchmark Sensex, which has gained 1.18% over the past week, Ushanti Colour's substantial decline highlights its underperformance in the market. The Sensex has also shown a positive return of 2.07% over the past month, while Ushanti Colour has dropped 17.30% in the same period. This stark contrast suggests that broader market conditions are favoring other stocks, further contributing to Ushanti Colour's struggles as it continues to lag behind both its sector and the overall market.