Why is V I P Inds. falling/rising?

As of 16-Jul, V I P Industries Ltd's stock price is currently at Rs 480.90, reflecting a decrease of Rs 2.3 or 0.48%. The stock has experienced a trend reversal, falling after six consecutive days of gains, and touched an intraday low of Rs 472.35. Despite this decline, the stock has shown positive performance over the past week and month, with returns of +9.76% and +13.58%, respectively. However, the company has reported negative results for the last eight consecutive quarters, with a significant drop in operating profits and a high debt-to-EBITDA ratio, indicating weak long-term fundamental strength. Additionally, there has been a notable decrease in investor participation, with delivery volume falling by 38.29% against the five-day average.
In the broader market context, while V I P Industries has performed well in the short term compared to the Sensex, which declined by 1.08% over the past week, the stock's year-to-date performance is slightly negative at -0.03%, contrasting with the Sensex's gain of 5.75%. This suggests that although the stock has had a strong recent performance, the overall market sentiment and the company's ongoing financial struggles may be contributing to the current price decline. The high institutional holdings indicate some level of confidence from sophisticated investors, but the company's persistent negative results and weak profitability metrics pose significant risks that could be influencing the stock's recent movement.