Why is V I P Inds. falling/rising?

As of 18-Jul, V I P Industries Ltd is experiencing a decline in its stock price, currently at 470.65, which reflects a decrease of 4.1 (-0.86%). The stock has been losing value for the last three days, with a total drop of -2.6% during this period. Despite trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, the stock's delivery volume has significantly decreased by 42.43% compared to the 5-day average, indicating falling investor participation. Additionally, the company has reported negative results for the last eight consecutive quarters, with a substantial decline in operating profits and a high Debt to EBITDA ratio, which suggests weak long-term fundamental strength and low profitability.
In the broader market context, V I P Industries has outperformed the Sensex in the short term, with a 1-week return of +3.12% compared to the benchmark's -0.90%. However, the company's year-to-date performance shows a decline of -2.16%, contrasting with the Sensex's gain of +4.63%. This consistent underperformance over the last three years, coupled with negative operating profits and a significant drop in profits over the past year, reflects a challenging environment for the stock. The high institutional holdings may provide some support, but the overall negative sentiment surrounding the company's financial health is likely contributing to the recent price decline.