Why is V I P Inds. falling/rising?

As of 01-Aug, V I P Industries Ltd is experiencing a decline in its stock price, currently at 445.50, which represents a decrease of 3.1 points or 0.69%. The stock has been underperforming recently, having fallen for the last two days with a total return of -3.36% during this period. Although it reached an intraday high of Rs 461.95 earlier in the day, the stock's performance has been largely negative, reflected in its year-to-date return of -7.39% and a significant underperformance over the past three years, with a decline of 28.74% compared to a 38.69% gain in the benchmark. The stock's liquidity is adequate, but there has been a notable drop in investor participation, with delivery volume decreasing by 60% against the five-day average. Furthermore, the company has been facing challenges, including a high Debt to EBITDA ratio and negative operating profits, which contribute to its weak long-term fundamentals.
In the broader market context, the stock's short-term performance of -0.94% over the past week is slightly better than the benchmark Sensex, which has declined by 1.06% in the same period. However, the overall trend for V I P Industries Ltd remains concerning, as it has consistently underperformed against the benchmark over the last three years and reported negative results for the last eight consecutive quarters. The high institutional holdings may provide some stability, but the company's weak profitability and negative growth in operating profits raise significant concerns for investors, leading to a perception of the stock as a strong sell.