Why is V R Films & Stud falling/rising?

As of 13-Jun, V R Films & Studios Ltd is experiencing a decline in its stock price, currently at Rs 15.00, which reflects a decrease of Rs 0.5 or 3.23%. The stock has hit a new 52-week low of Rs 14.73 today and has underperformed its sector by 2.43%. Over the last two days, the stock has fallen by 8.09%, and it is trading below all key moving averages, indicating a bearish trend. The company has reported significant operating losses, with a negative PAT of Rs -2.75 crore, and its net sales have decreased by 21.60%. The stock has consistently underperformed against the benchmark, with a one-year return of -44.44% compared to the Sensex's positive performance.
In the broader market context, the stock's short-term performance has been notably poor, with a one-week return of -11.76% compared to the Sensex's decline of only 1.30%. This consistent underperformance over the last three years highlights the company's weak long-term fundamental strength, exacerbated by a poor EBIT to interest ratio of 0.30. While there has been a slight increase in investor participation, the overall sentiment remains negative due to the company's ongoing financial struggles and the risks associated with its negative EBITDA.