Why is V R Films & Stud falling/rising?

As of 04-Jul, V R Films & Studios Ltd is experiencing a decline in its stock price, currently at Rs. 14.77, reflecting a decrease of Rs. 0.43 or 2.83%. The stock has hit a new 52-week low of Rs. 14.13 today and has been underperforming its sector by 4.75%. Over the past four days, the stock has consecutively fallen, resulting in a total decline of 6.87%. Additionally, the stock's performance over various periods shows significant underperformance, with a year-to-date return of -50.32% and a three-year return of -64.83%. The company's financial health is concerning, as it has reported operating losses and a weak ability to service its debt, with a poor EBIT to Interest ratio of 0.30. The negative results from March 25, including a substantial drop in PAT and net sales, further exacerbate the stock's downward trajectory.
In the broader market context, the stock's short-term performance has been notably worse than the benchmark, with a one-week return of -6.10% compared to the Sensex's -0.74%. This consistent underperformance against the benchmark over the last three years highlights the stock's struggles in attracting investor confidence. While there has been a slight increase in investor participation, as indicated by a 20.82% rise in delivery volume, the overall sentiment remains negative due to the company's weak long-term fundamentals and risky trading conditions.