Why is V R Films & Stud falling/rising?

As of 08-Jul, V R Films & Studios Ltd is experiencing a decline in its stock price, currently at Rs. 13.96, which reflects a decrease of Rs. 0.97 or 6.5%. The stock has hit a new 52-week low of Rs. 13.5 today and has underperformed its sector by 7.59%. Over the past week, the stock has seen a significant drop of 10.80%, and its year-to-date performance shows a staggering decline of 53.04%. The company is trading below all its moving averages, indicating a bearish trend. Additionally, the company is facing operating losses, with a weak ability to service its debt, as evidenced by a poor EBIT to Interest ratio of 0.30. The negative financial results reported for the last quarter, including a substantial fall in profit before tax and net sales, further contribute to the stock's downward movement.
In the broader market context, the stock's performance has been notably poor compared to the benchmark, with a 1-year return of -46.10% against a positive return of 4.69% for the Sensex. This consistent underperformance over the last three years highlights the company's struggles relative to the market. While there has been a rise in investor participation, with delivery volume increasing by 163.08% against the 5-day average, the overall sentiment remains negative due to the company's weak long-term fundamentals and risky trading status. The combination of these factors has led to a lack of investor confidence, contributing to the stock's decline.