Why is V R Films & Stud falling/rising?

As of 10-Jul, V R Films & Studios Ltd is currently priced at 14.36, with no change in price (0.00%). The stock has underperformed its sector by 0.46% today and is trading lower than its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has declined by 5.53%, and it has shown significant underperformance over the last year with a return of -43.58%. The company is facing operational challenges, including weak long-term fundamental strength due to operating losses and a poor EBIT to Interest ratio of 0.30. Recent financial results indicate a drastic decline in profitability, with a PBT of -4.06 crore and a PAT of -2.75 crore, both showing substantial negative growth compared to previous quarters.
In the broader market context, the Sensex has remained relatively stable with a slight decrease of only 0.06% over the past week, contrasting sharply with V R Films & Studios' significant decline. The stock's performance has consistently lagged behind the benchmark, with a staggering drop of 67.21% over the last three years compared to the Sensex's gain of 52.69%. This consistent underperformance, coupled with a drastic fall in investor participation and liquidity concerns, suggests a challenging environment for the stock, reinforcing its status as a risky investment.