Why is V R Films & Stud falling/rising?

As of 15-Jul, V R Films & Studios Ltd is experiencing a decline in its stock price, currently at Rs 13.98, which reflects a decrease of Rs 0.37 or 2.58%. The stock is trading lower than its moving averages across various time frames, indicating a bearish trend. Additionally, it is close to its 52-week low, just 3.43% away from Rs 13.5. The company has reported significant operating losses, with a negative profit after tax of Rs -2.75 crore, which has fallen drastically compared to previous quarters. Furthermore, the stock has underperformed against the benchmark indices, with a year-to-date return of -52.98% compared to the Sensex's 5.67% gain.
In the broader market context, the stock's short-term performance has been unfavorable, with a 1-week return of +0.14% compared to the Sensex's -1.36%, but this is overshadowed by its long-term underperformance. Over the past three years, V R Films & Studios has consistently lagged behind the benchmark, with a staggering -65.61% return compared to the Sensex's +53.59%. The company's weak financial fundamentals, including a poor EBIT to interest ratio and negative EBITDA, contribute to its risky profile, further discouraging investor participation as evidenced by a significant drop in delivery volume. Overall, these factors indicate a challenging environment for the stock, leading to its current decline.