Why is V R Films & Stud falling/rising?

As of 24-Jul, V R Films & Studios Ltd is experiencing a decline in its stock price, currently at 15.01, down by 0.45 or 2.91%. The stock has been underperforming recently, having fallen consecutively for the last three days, resulting in a total decline of 5.3% during this period. It is also trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. The company has reported significant operating losses, with a weak ability to service its debt, as evidenced by a poor EBIT to Interest ratio of 0.30. Additionally, the stock has generated a return of -43.19% over the past year, with profits declining by 313%, further contributing to its negative outlook.
In the broader market context, the stock has outperformed its sector by 1.15% today, despite the overall decline in the film production, distribution, and entertainment sector, which has fallen by 2.54%. However, when comparing the stock's short-term performance to the benchmark, it has shown a 1-week return of +2.81% against the Sensex's slight decline of -0.09%. Despite this short-term outperformance, the stock's long-term performance remains concerning, with a significant underperformance against the benchmark over the last three years, highlighting ongoing challenges for V R Films & Studios Ltd.