Why is V R Films & Stud falling/rising?

As of 04-Aug, V R Films & Studios Ltd is experiencing a decline in its stock price, currently at 14.84, which reflects a decrease of 0.04 or 0.27%. The stock has underperformed its sector by 2.9% today and has been on a downward trend for the last three days, accumulating a total loss of 1.66% during this period. Additionally, the stock is trading below all its moving averages, indicating a bearish sentiment. Over the past year, the stock has generated a return of -41.78%, significantly underperforming the BSE500 index, which has seen a modest gain of 0.05%. The company's financial health is concerning, with operating losses and a weak ability to service its debt, as evidenced by a poor EBIT to Interest ratio of 0.30. Recent negative results, including a substantial drop in PAT and net sales, further exacerbate the stock's weak long-term fundamental strength.
In the broader market context, while the Sensex has shown a slight increase of 0.16% over the past week, V R Films & Studios Ltd has declined by 4.26% in the same timeframe. This stark contrast highlights the stock's underperformance relative to the benchmark. The film production, distribution, and entertainment sector has gained by 2.55%, indicating that the issues faced by V R Films & Studios are company-specific rather than reflective of the overall market trend. The rising investor participation, with a significant increase in delivery volume, suggests some interest in the stock; however, the overall liquidity remains low, and the stock is considered risky due to its negative EBITDA and poor historical performance.