Why is V R Films & Stud falling/rising?

As of 23-Sep, V R Films & Studios Ltd's stock price is currently at 17.00, reflecting an increase of 0.28 or 1.67%. Today's price summary indicates that the stock has gained after two consecutive days of decline, although it underperformed its sector by 1.49%. The stock's performance over the past week shows a decline of 4.97%, and it has significantly underperformed the benchmark indices over the last year, with a return of -38.18%. The company faces challenges, including weak long-term fundamental strength, as indicated by an average Return on Capital Employed (ROCE) of 0% and a negative EBIT to Interest ratio of -1.46. Additionally, the company's net sales and profit after tax have both decreased by 38.84% in the latest six months, contributing to its overall negative outlook.
In the broader market context, while the stock has shown a slight uptick today, it has consistently underperformed against the benchmark indices, including a -72.76% return over the last three years compared to a +41.31% return for the benchmark. The film production, distribution, and entertainment sector has gained by 3.19%, highlighting a contrasting performance for V R Films & Studios Ltd. Despite a rise in investor participation, with delivery volume increasing by 21.8% against the five-day average, the stock's long-term growth prospects remain weak, making it a risky investment.