Why is Vadilal Inds. falling/rising?

As of 18-Aug, Vadilal Industries Ltd is experiencing a decline in its stock price, currently at Rs 4,808.15, which reflects a decrease of Rs 101.85 or 2.07%. The stock has underperformed its sector by 4.85% today and has been on a consecutive downward trend for the last two days, resulting in a total decline of 3.38%. Over the past week, the stock has fallen by 3.70%, while its performance over the last month shows a significant drop of 9.72%. Despite a strong year-to-date return of 20.81%, the stock's recent performance is concerning, particularly as it has seen a decrease in investor participation, with delivery volume dropping by 76.2% compared to the five-day average. Additionally, while the stock is trading above its 200-day moving average, it is below the shorter-term moving averages, indicating potential weakness in momentum.
In the broader market context, the Sensex has gained 0.83% over the past week, contrasting with Vadilal Industries' negative performance. The FMCG sector, in which the company operates, has also seen a rise of 2.75%, further highlighting the stock's underperformance. Despite the recent struggles, the company maintains a low debt-to-equity ratio and has demonstrated healthy long-term growth, with net sales increasing at an annual rate of 25.31%. Institutional investors have shown increased interest, raising their stake by 0.52% in the last quarter, which may provide some support for the stock moving forward. However, the decline in profits by 8.2% over the past year raises concerns that could be influencing the stock's current downward trend.