Why is Vadilal Inds. falling/rising?

As of 19-Aug, Vadilal Industries Ltd is experiencing a price increase, with the current price at ₹4,840.00, reflecting a change of ₹31.85 or 0.66% upward. Despite this positive movement today, the stock has underperformed its sector by 0.46% and has seen a decline of 2.55% over the past week and 9.13% over the past month. The stock's performance has been mixed, as it has gained after two consecutive days of decline. While it is trading above its 200-day moving average, it remains below its shorter-term moving averages. Additionally, there has been a notable decrease in investor participation, with delivery volume falling by 41.23% compared to the 5-day average. However, the company maintains a low debt-to-equity ratio and has shown healthy long-term growth, with net sales increasing at an annual rate of 25.31%.
In the broader market context, the stock's recent performance contrasts with the benchmark Sensex, which has risen by 1.76% over the past week. Despite the stock's short-term struggles, it has generated a return of 20.06% over the past year, significantly outperforming the Sensex's 1.52% return. The increase in institutional investor participation, which has risen by 0.52% over the previous quarter, indicates a growing confidence in the company's fundamentals. This institutional interest, combined with consistent returns over the last three years, suggests that while the stock may be facing short-term challenges, its long-term outlook remains positive, contributing to today's price rise.