Why is Veerkrupa Jewel falling/rising?

As of 11-Jul, Veerkrupa Jewellers Ltd is experiencing a decline in its stock price, currently at Rs.0.90, which reflects a decrease of Rs.0.04 or 4.26%. The stock has underperformed significantly, with a 1-week return of -5.26% and a 1-month return of -12.62%. Today's performance summary indicates that the stock hit a new 52-week low of Rs.0.83 and is trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. Despite a rise in delivery volume by 44.74% against the 5-day average, the overall sentiment appears negative, as there are no available positive factors to counterbalance the stock's poor performance.
In the broader market context, the Sensex has shown a relatively stable performance with a 1-week return of -1.12% and a 1-month return of -0.02%, indicating that the decline in Veerkrupa Jewellers' stock is more pronounced than the benchmark. The stock's year-to-date performance is particularly concerning, with a drop of 38.36%, while the Sensex has gained 5.58% during the same period. This stark contrast suggests that the challenges faced by Veerkrupa Jewellers are specific to the company rather than reflective of broader market trends.