Why is Veerkrupa Jewel falling/rising?

As of 17-Jul, Veerkrupa Jewellers Ltd is experiencing a decline in its stock price, currently at 0.91, which reflects a decrease of 0.04 or 4.21%. The stock has underperformed its sector by 4.8% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, there has been a notable drop in investor participation, with delivery volume falling by 24.24% compared to the 5-day average. Over the past week, the stock has decreased by 3.19%, and it has seen a significant decline of 37.67% year-to-date, indicating a persistent downward trend without any available positive factors to counterbalance this performance.
In the broader market context, the Sensex has shown a modest decline of 1.12% over the past week, which suggests that while the market is generally underperforming, Veerkrupa Jewellers Ltd's decline is more pronounced. The stock's year-to-date performance is particularly concerning, with a drop of 37.67% compared to the Sensex's gain of 5.27%, highlighting a significant divergence from the overall market trend. This stark contrast indicates that the challenges faced by Veerkrupa Jewellers Ltd are more severe than those affecting the broader market, contributing to its ongoing price decline.