Why is Vertoz falling/rising?

As of 21-Jul, Vertoz Ltd's stock price is currently at Rs. 97.79, reflecting a decrease of Rs. 4.19 or 4.11%. Despite this decline, the stock has shown impressive performance over various periods, including a 22.30% increase over the past week and a staggering 926.13% rise over the last month. Today, the stock hit a new 52-week high of Rs. 111.33, although it underperformed its sector by 3.14%. Vertoz has been trading above its moving averages across multiple time frames, indicating a generally positive trend. The company has also demonstrated strong financial health, with consistent positive results over the last 11 quarters, a low debt-to-equity ratio, and significant growth in net sales at an annual rate of 44.76%.
In the broader market context, while Vertoz's recent performance has been strong, it is important to note that the Sensex has only increased by 0.03% over the past week. This suggests that the stock's short-term decline may be influenced by sector-specific factors rather than broader market trends. Despite the current price drop, the stock has outperformed the BSE500 in each of the last three annual periods, indicating a strong long-term growth trajectory. The rising investor participation, evidenced by a 36.12% increase in delivery volume, further supports the notion that the stock remains attractive to investors, even amidst its recent price fluctuations.