Why is Vikram Aroma falling/rising?

As of 29-Jul, Vikram Aroma Ltd's stock price is currently at Rs 114.00, reflecting an increase of Rs 4.8 or 4.4%. The stock has shown strong performance recently, with a 12.22% gain over the last three days and a 12.32% increase over the past week, significantly outperforming the Sensex, which has declined by 1.03% during the same period. Today's trading saw the stock reach an intraday high of Rs 114.65, indicating positive investor sentiment, despite a wide trading range of Rs 10.9. However, the company faces challenges, including weak long-term fundamental strength with an average Return on Equity (ROE) of 0% and a concerning negative EBITDA, which may affect its long-term growth prospects. In the broader market context, Vikram Aroma's short-term performance stands in stark contrast to the Sensex, which has experienced a decline of 3.24% over the past month. This divergence suggests that investor interest in Vikram Aroma is strong despite the company's underlying financial weaknesses, such as a poor EBIT to Interest ratio and a significant drop in operating profit over the last five years. While the stock's recent gains may attract attention, the long-term outlook remains uncertain due to these fundamental issues, indicating a potential risk for investors.