Why is Vikram Aroma falling/rising?

As of 13-Nov, Vikram Aroma Ltd's stock price is currently at Rs. 73.00, reflecting a decrease of Rs. 6.41 or 8.07%. The stock has been underperforming significantly, having fallen consecutively for the last two days, resulting in a total decline of 9.66% during this period. Today, the stock opened with a loss of 6.65% and hit a new 52-week low of Rs. 72. It is trading below all key moving averages, indicating a bearish trend. Additionally, investor participation has decreased sharply, with delivery volume dropping by 67.25% compared to the five-day average, suggesting a lack of confidence among investors.
In the broader market context, Vikram Aroma's performance over the past week shows a decline of 10.41%, while the benchmark Sensex has gained 1.40%. This stark contrast highlights the stock's significant underperformance relative to the market. Over the past month, the stock has decreased by 15.66%, further emphasizing its struggles as the Sensex has risen by 2.61%. The negative sentiment surrounding Vikram Aroma is compounded by its recent price movements and declining investor interest, which contrasts sharply with the overall market's positive trajectory.