Why is Vintage Coffee falling/rising?

As of 19-Aug, Vintage Coffee & Beverages Ltd is experiencing a decline in its stock price, currently at 146.50, which reflects a decrease of 1.5 or 1.01%. The stock has underperformed its sector today by 2.42%, and the delivery volume has decreased by 5.19% compared to the 5-day average, indicating falling investor participation. Despite a strong long-term growth trajectory, with net sales and operating profit increasing significantly, the company faces challenges such as poor management efficiency and a high Debt to EBITDA ratio, which may be contributing to the recent price drop. Additionally, 26.61% of promoter shares are pledged, which can exert downward pressure on the stock in a falling market.
In the broader market context, Vintage Coffee's short-term performance has been less favorable compared to the benchmark, with a 1-week return of -1.35% against the Sensex's gain of 1.76%. However, the company has shown remarkable long-term performance, with a year-to-date return of 24.26% and a 69.46% increase over the past year, significantly outperforming the Sensex's 4.49% gain during the same period. This contrast between short-term struggles and long-term growth may reflect investor sentiment that is cautious in the face of recent operational challenges, despite the company's overall positive financial indicators.