Why is Vision Cinemas falling/rising?

As of 10-Jul, Vision Cinemas Ltd is experiencing a decline in its stock price, currently at 1.10, which reflects a decrease of 0.07 or 5.98%. The stock has underperformed significantly today, with a performance that is 6.44% lower than its sector. Additionally, it is trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. The stock's performance over the past week shows a decline of 5.17%, and it has generated a return of -25.68% over the past year, indicating a consistent downward trend. The company is facing operational losses and has a weak ability to service its debt, as evidenced by a poor EBIT to Interest ratio of -0.12. Furthermore, the return on equity is low at 0.38%, suggesting limited profitability, which contributes to the stock's negative performance.
In the broader market context, Vision Cinemas' short-term performance has been notably worse than the benchmark, with the Sensex showing a minimal decline of only 0.06% over the same week. This stark contrast highlights the company's struggles relative to the overall market. The stock's liquidity is also concerning, with a significant drop in delivery volume by 48.28% against the 5-day average, indicating falling investor participation. Overall, the combination of weak financial fundamentals, poor recent performance, and declining investor interest suggests that Vision Cinemas is facing significant challenges that are contributing to its declining stock price.