Why is Vision Cinemas falling/rising?

As of 22-Jul, Vision Cinemas Ltd is experiencing a decline in its stock price, currently at 1.10, which represents a decrease of 0.06 or 5.17%. The stock has underperformed its sector by 2.54% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, the stock has shown negative returns over various periods, including a 1-week decline of 0.90%, a 1-month decline of 6.78%, and a year-to-date drop of 18.52%. The company's financial health is concerning, with operating losses and a weak ability to service its debt, as indicated by a poor EBIT to Interest ratio of -0.12. The Return on Equity is also low at 0.38%, suggesting limited profitability, which has contributed to the stock's recent downward movement.
In the broader market context, Vision Cinemas' performance has lagged behind the benchmark, with the Sensex showing a slight decline of only 0.47% over the same week. The stock's consistent underperformance against the benchmark over the last three years, coupled with a significant drop in investor participation, as evidenced by a 17.24% decrease in delivery volume, further highlights its struggles. The company's liquidity remains adequate for trading, but the overall sentiment is negative due to its weak long-term fundamentals and flat financial results, leading to a perception of it being a strong sell.