Why is Vivid Mercantile falling/rising?

As of 07-Nov, Vivid Mercantile Ltd's stock price is currently at 4.24, reflecting a decline of 0.39, or 8.42%. The stock has been underperforming significantly, having lost 19.54% over the past week and 25.22% over the past month. It has also been on a downward trend for the last four days. The stock is trading below all its moving averages, indicating a bearish sentiment. Additionally, the company has shown weak long-term fundamentals, with a -17.07% CAGR growth in net sales over the last five years and a concerning EBIT to Interest ratio of -1.01. The recent financial results have been poor, with net sales and profit after tax declining sharply, which contributes to the stock's negative performance.
In the broader market context, Vivid Mercantile's performance has been notably worse than the benchmark, as the Sensex has only declined by 0.86% over the same week. The company's stock has generated a return of -32.93% over the past year, while the Sensex has increased by 4.62% during that time. The reduction in promoter confidence, with a 3.59% decrease in their stake, further signals a lack of faith in the company's future prospects. Overall, the combination of poor financial health, declining investor confidence, and significant underperformance relative to the market contributes to the stock's current downward trajectory.