Why is W H Brady falling/rising?

As of 28-Aug, W H Brady & Co Ltd's stock price is currently at 673.00, reflecting a decrease of 8.6 points or 1.26%. The stock has been experiencing a downward trend, having fallen for the last two consecutive days with a total decline of 3.99% during this period. Despite reaching an intraday high of Rs 699.95, it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish sentiment. Additionally, the delivery volume has significantly decreased by 82.51% compared to the 5-day average, suggesting a lack of investor interest. The company's financial performance has also raised concerns, with net sales declining by 10.3% in the latest quarter and a return on equity (ROE) of only 4.7%, which is considered very low.
In the broader market context, W H Brady's short-term performance has been relatively better than the benchmark Sensex, with a 1-week return of +2.75% compared to the Sensex's -2.34%. However, over the longer term, the stock has underperformed significantly, with a year-to-date decline of 25.51% against the Sensex's modest gain of 2.48%. The company's poor long-term growth prospects, indicated by a low annual growth rate in net sales and operating profit, coupled with a high price-to-book value ratio compared to peers, contribute to a negative outlook. This combination of factors is likely influencing the stock's current downward movement.