Why is W H Brady falling/rising?

As of 17-Sep, W H Brady & Co Ltd's stock price is currently at 677.00, reflecting a decrease of 11.0 points or 1.6%. The stock has underperformed its sector today by 2.38%, opening with a loss of 2.13% and touching an intraday low of Rs 669, which is 3.94% away from its 52-week low of Rs 650.3. Over the past week, the stock has shown a slight gain of 0.31%, but its performance over the last month has been poor, with a decline of 5.37%. The company has experienced a significant drop in investor participation, with delivery volume falling by 54.52% compared to the 5-day average. Additionally, the stock's long-term growth prospects appear weak, with net sales and operating profit growth rates of only 12.66% and 3.10%, respectively, over the last five years, and a substantial drop in profits of 67.1% over the past year.
Broader market context shows that while the benchmark Sensex has gained 1.56% over the past week, W H Brady's stock has not kept pace, highlighting its underperformance relative to the market. The stock's year-to-date decline of 25.07% starkly contrasts with the Sensex's gain of 5.83%, indicating a significant divergence in performance. The company's low return on equity of 4.7 and high price-to-book value of 2.1 suggest that the stock is trading at a premium compared to its peers, further contributing to its negative sentiment in the market. Overall, the combination of poor financial performance, declining investor interest, and unfavorable comparisons to the broader market are driving the stock's downward movement.