Why is Wealth First Por falling/rising?

As of 27-Jun, Wealth First Portfolio Managers Ltd is experiencing a decline in its stock price, currently at 1,253.45, which reflects a decrease of 22.2 points or 1.74%. The stock has underperformed its sector by 1.83% today, despite being higher than its 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has seen a return of -2.81%, contrasting sharply with the Sensex's gain of 2.09%. The company has faced significant challenges, including a drastic fall in net sales and negative quarterly results, which have contributed to a perception of poor long-term growth. Although the stock has shown strong long-term fundamental strength with an average return on equity of 34.91% and has outperformed the BSE 500 over the last three years, the recent negative financial results and a lack of domestic mutual fund investment indicate investor caution.
Broader Market Context: In the context of the broader market, the stock's recent performance has been disappointing compared to the Sensex, particularly in the short term. While the stock has generated a substantial return of 54.30% over the past year, its recent quarterly results have shown a significant decline in profitability, with a net sales drop of 122.34% and a negative profit after tax. This stark contrast between the stock's historical performance and its current financial struggles may be influencing investor sentiment negatively, leading to the stock's decline amidst a generally positive market environment.