Why is Wealth First Por falling/rising?

As of 04-Jul, Wealth First Portfolio Managers Ltd is experiencing a decline in its stock price, currently at 1,152.80, which reflects a decrease of 55.1 points or 4.56%. The stock has underperformed its sector today by 4.69%, and while it is above the 50-day and 100-day moving averages, it is below the 5-day, 20-day, and 200-day moving averages. Over the past week, the stock has dropped by 8.03%, contrasting with a 31.42% increase over the past month. Despite generating a 45.79% return over the last year, the company has faced significant challenges, including a drastic fall in net sales and negative quarterly results, which have contributed to its current price movement.
In the broader market context, the stock's recent performance has been notably weaker than the benchmark, with a 1-week decline of 8.03% compared to the Sensex's 0.69% drop. This underperformance, coupled with a significant reduction in investor participation, as indicated by a 69.49% decrease in delivery volume, suggests a lack of confidence among investors. The company's long-term growth prospects appear poor, with net sales growth at an annual rate of only 8.68% and a concerning decline in profitability. Additionally, the absence of domestic mutual fund investment may indicate skepticism about the stock's valuation and future performance, further influencing its downward trajectory.