Why is Wealth First Por falling/rising?

As of 07-Jul, Wealth First Portfolio Managers Ltd is experiencing a price increase, with its current price at 1,158.90, reflecting a rise of 6.1 (0.53%). Today's price summary indicates that the stock has outperformed its sector by 0.53% and is currently trading higher than its 50-day and 100-day moving averages, although it is lower than its 5-day, 20-day, and 200-day moving averages. The stock has shown a significant increase in investor participation, with a delivery volume rise of 166.79% against the 5-day average. Despite a year-to-date decline of 23.50%, the stock has generated a strong return of 44.11% over the past year, although it has faced challenges with poor long-term growth and negative sales results in recent quarters.
In the broader market context, the stock's short-term performance over the past week shows a decline of 6.98%, contrasting with the Sensex, which has only decreased by 0.22%. This indicates that while the stock is currently rising, it has struggled in the short term compared to the benchmark. The company's long-term fundamentals remain strong, with an average Return on Equity (ROE) of 34.91%, but the negative trends in net sales and profitability raise concerns about its valuation, as it trades at a premium compared to peers. The lack of domestic mutual fund investment further suggests caution among institutional investors regarding the stock's future prospects.