Why is Zee Entertainmen falling/rising?

As of 23-Jun, Zee Entertainment Enterprises Ltd is experiencing a significant rise in its stock price, currently at Rs 149.50, reflecting an increase of Rs 16.55 or 12.45%. The stock has outperformed its sector by 9.06% today and has shown consecutive gains over the last two days, accumulating a total return of 17.16% in this period. The stock's performance over the past week and month has also been strong, with increases of 8.37% and 16.80%, respectively. Positive factors contributing to this rise include the company's low debt-to-equity ratio, consistent positive results over the last five quarters, and high institutional holdings, which have increased by 0.79%. However, it is important to note that the stock has underperformed over the longer term, with a decline of 3.11% over the past year and significant underperformance against benchmarks over the last three years.
In the broader market context, the stock's short-term performance has significantly outpaced the benchmark, with the Sensex showing only a 0.12% increase over the past week and a mere 0.22% over the past month. This stark contrast highlights Zee Entertainment's strong recent momentum compared to the overall market. Despite the recent gains, the company faces risks due to its poor long-term growth trajectory, as indicated by a -3.30% annual rate of operating profit growth over the last five years. Overall, while the stock is currently rising due to positive short-term indicators and strong institutional support, its long-term performance remains a concern.