Why is Zee Entertainmen falling/rising?

As of 26-Jun, Zee Entertainment Enterprises Ltd is experiencing a decline in its stock price, currently at Rs 143.75, which reflects a decrease of Rs 2.55 or 1.74%. Today's performance indicates that the stock has underperformed its sector by 0.49%, with an intraday low of Rs 143.05. Despite this, the stock is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has shown a return of 12.66%, while its performance over the last month is also positive at 12.52%. However, it has faced challenges, including a significant drop in delivery volume by 45.93% compared to the 5-day average. While the company has reported positive results over the last five quarters and has a low debt-to-equity ratio, it has also shown poor long-term growth with a -3.30% annual operating profit decline over the last five years.
In the broader market context, Zee Entertainment's recent short-term returns of 12.66% over the past week significantly outpace the Sensex's 2.94% increase, indicating a strong relative performance in the short term. However, the stock has consistently underperformed against the benchmark over the last three years, with a one-year return of -7.62% compared to the Sensex's 6.46%. This underperformance, coupled with a high institutional holding of 38.83% and a recent increase in their stake, suggests that while there is confidence from institutional investors, the stock's long-term outlook remains uncertain due to its historical performance and declining operating profit.