Why is Zee Entertainmen falling/rising?

As of 27-Jun, Zee Entertainment Enterprises Ltd is currently priced at 144.25, reflecting an increase of 0.5 (0.35%). The stock has shown strong performance in the short term, with a 1-week return of +8.50% and a 1-month return of +13.72%. However, today's performance indicates a slight underperformance against its sector by -0.52%. Despite this, the stock is trading above its moving averages across various time frames, suggesting a positive trend. The company has reported positive results for the last five consecutive quarters, with significant improvements in key financial metrics such as ROCE and net sales. Additionally, the low debt-to-equity ratio and high institutional holdings indicate a favorable outlook. However, the stock has faced challenges with a -4.66% return over the past year and a consistent underperformance against benchmarks over the last three years, which may contribute to investor caution.
In the broader market context, Zee Entertainment's recent short-term returns significantly outperform the benchmark Sensex, which has only increased by +2.00% over the same 1-week period. The stock's year-to-date performance of +18.87% also surpasses the Sensex's +7.58%, indicating that while the stock is experiencing a positive trend, it still faces long-term growth concerns due to a decline in operating profit over the past five years. This mixed performance, combined with a notable drop in delivery volume, suggests that while there is some bullish sentiment, there are underlying risks that may affect future price movements.