Why is Zee Entertainmen falling/rising?

As of 11-Jul, Zee Entertainment Enterprises Ltd is experiencing a decline in its stock price, currently at Rs 137.40, which reflects a decrease of Rs 4.5 or 3.17%. Today's price summary indicates that the stock opened significantly lower, down 4.79%, and reached an intraday low of Rs 133.05, marking a 6.24% drop. The stock has underperformed its sector by 1.62% today, and there has been a notable decrease in investor participation, with delivery volume falling by 29.71% compared to the 5-day average. Over the past week, the stock has declined by 6.66%, while it has shown a modest gain of 3.70% over the past month. Despite positive financial indicators such as a low debt-to-equity ratio and strong quarterly results, the stock's long-term growth prospects appear poor, with a consistent underperformance against benchmarks over the last three years.
In the broader market context, Zee Entertainment's recent performance contrasts sharply with the benchmark Sensex, which has only declined by 1.12% over the past week. While the stock has generated a return of -6.63% over the past year, the Sensex has increased by 3.26% in the same period. This underperformance is compounded by the company's operating profit growth rate of -3.30% over the last five years, indicating challenges in sustaining long-term growth. Although the company has a strong institutional backing and has shown impressive profit growth relative to its stock price, the overall market sentiment and recent price movements suggest a cautious outlook for investors.