Why is Zee Entertainmen falling/rising?

As of 15-Jul, Zee Entertainment Enterprises Ltd's stock price is currently at 143.25, reflecting a slight increase of 0.25, or 0.17%. The stock has shown positive momentum recently, gaining 4.26% over the last two days and outperforming its sector by 0.67% today. It is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a strong upward trend. Despite a -10.50% return over the past year, the company has demonstrated impressive financial performance with a 125.5% increase in profits, a low debt-to-equity ratio, and high institutional holdings at 38.83%, suggesting confidence from larger investors. However, the stock has faced challenges with poor long-term growth, as indicated by a -3.30% annual operating profit decline over the last five years.
In the broader market context, Zee Entertainment's short-term performance contrasts with the benchmark, as it has underperformed the Sensex by -1.65% over the past week, while the benchmark itself has declined by -1.36%. Over the last month, the stock has outperformed the Sensex, gaining 4.30% compared to the benchmark's 1.79%. This suggests that while the stock is currently experiencing a positive trend, it has struggled in the longer term, particularly over the past three years, where it has consistently underperformed against the benchmark.