Why is Zee Entertainmen falling/rising?

As of 17-Jul, Zee Entertainment Enterprises Ltd's stock price is currently at 142.25, reflecting a decrease of 1.6 or 1.11%. The stock has experienced a trend reversal, falling after three consecutive days of gains. Despite this decline, it is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a generally positive trend. Over the past week, the stock has increased by 0.25%, while it has risen by 3.57% over the past month. However, it has underperformed over the last year with a return of -8.49%. Positive factors contributing to the stock's performance include a low debt-to-equity ratio, strong quarterly results, and high institutional holdings, which suggest confidence in the company's fundamentals. Conversely, the stock's long-term growth prospects are hindered by a decline in operating profit over the past five years and consistent underperformance against benchmarks.
In the broader market context, Zee Entertainment's short-term performance has slightly outpaced the Sensex, which has declined by 1.12% over the past week. However, the stock's longer-term performance has been disappointing, with a significant underperformance against the benchmark over the last three years. While the company has shown strong profit growth recently, the overall market sentiment and the stock's historical performance may be contributing to the current price decline. The falling investor participation, as indicated by a 21.64% drop in delivery volume, further suggests a cautious outlook among traders, which could be impacting the stock's price negatively.