Why is Zee Entertainmen falling/rising?

As of 18-Jul, Zee Entertainment Enterprises Ltd is experiencing a decline in its stock price, currently at 141.65, reflecting a decrease of 0.6 points or 0.42%. The stock has been losing value for the last two days, with a total drop of 1.53% during this period. Despite this recent downturn, the stock has shown positive performance over the past week and month, with increases of 3.09% and 5.91%, respectively. However, it has underperformed over the past year, with a slight decline of 0.56%. The stock's moving averages indicate that it is currently lower than the 5-day and 20-day averages but higher than the 50-day, 100-day, and 200-day averages. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 49.47% compared to the 5-day average.
In the broader market context, Zee Entertainment's recent performance contrasts with the benchmark, as the Sensex has declined by 0.90% over the past week while Zee's stock has gained. Despite the company's strong fundamentals, including positive results for the last five quarters and a low debt-to-equity ratio, it has faced challenges with poor long-term growth, as indicated by a -3.30% annual rate of operating profit growth over the last five years. Furthermore, the stock has consistently underperformed against the benchmark over the last three years, which may contribute to investor hesitance. While high institutional holdings suggest confidence from larger investors, the recent decline in stock price reflects a complex interplay of short-term volatility and long-term growth concerns.