Why is Zee Entertainmen falling/rising?

As of 01-Aug, Zee Entertainment Enterprises Ltd is experiencing a decline in its stock price, currently at 116.35, down by 1.8 points or 1.52%. The stock has underperformed its sector by 1.8% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has decreased by 5.98%, and it has shown a significant drop of 18.18% over the past month. Despite a 63.9% increase in profits over the past year, the stock has generated a return of -17.95%, indicating a disconnect between profitability and stock performance. The company's low debt-to-equity ratio and attractive valuation, with a PEG ratio of 0.2, suggest potential for recovery, but the recent decline in delivery volume by 27.01% against the 5-day average indicates falling investor participation.
In the broader market context, Zee Entertainment's performance contrasts sharply with the benchmark Sensex, which has only declined by 1.06% over the past week and has gained 3.15% year-to-date. This underperformance highlights the challenges the company faces relative to the overall market. Additionally, while institutional holdings are high at 41.68%, suggesting confidence from larger investors, the recent increase in their stake by 2.85% may not be enough to counteract the stock's downward trend. The company's significant market cap and its substantial share of the sector indicate its importance, but the persistent decline in stock price raises concerns about its future performance amidst a generally improving market.