Why is Zee Entertainmen falling/rising?

As of 02-Sep, Zee Entertainment Enterprises Ltd is currently priced at 115.30, reflecting an increase of 1.3 (1.14%). The stock has shown a trend reversal, gaining after five consecutive days of decline, and reached an intraday high of Rs 116.65, which is a 2.32% increase. Despite this uptick, the stock has underperformed its sector by 0.64% today and is trading below its moving averages across various time frames. Over the past year, the stock has generated a return of -18.77%, and its performance over the last three years has consistently lagged behind the benchmark, with a staggering decline of 53.64%. However, the company has a low debt-to-equity ratio, a high dividend yield of 3.01%, and has seen a 63.39% increase in delivery volume, indicating rising investor participation.
In the broader market context, the stock's short-term performance has been less favorable compared to the benchmark, as it has declined by 2.45% over the past week while the Sensex has only fallen by 0.78%. Despite the recent price increase, the stock's long-term growth prospects appear poor, with net sales growing at an annual rate of just 1.45% over the last five years. The company has high institutional holdings at 41.68%, which may provide some stability, but the flat results reported in June, including a significant drop in PAT and net sales, raise concerns about its future performance. Overall, while there are some positive indicators, the stock's historical underperformance and recent financial results suggest caution among investors.